It’s every professional’s nightmare: the thought that your client is talking with an arch-rival firm. The last thing you want is some other attorney, consultant or CPA telling your clients or targets just how their firm’s expertise, insights and services can help solve that client’s number one business problem.
Thought provoking comments on Kevin O’Keefe’s “Real Lawyers Have Blogs” blog about whether a law firm needs a website.
We were certainly of the opinion that law firm websites matter when we created the Law Firm Web Presence Index™ and the response from law firm marketers since we began publishing has helped confirm that thought. But recent survey by of the web habits of general in-house counsel provides even more definitive evidence of the importance of law firm’s websites.
Rob Leavitt at “Reputation to Revenue” has a couple of great posts on thought leadership. I couldn’t make the points any better than Rob does, so I heartily recommend you head on over and have a read!
Muzeview research shows that law, accounting and consulting firms are missing the opportunity to deliver industry focused insights on the economic crisis. 56% of all marketing communications and thought leadership material on the economic crisis is non-industry specific …
The number one question for professional services firms to ask is: What are our clients’ needs? Everything a firm does should flow from answering this question.
Significant opportunities exist for professional services firms with the ability to quickly adapt to current volatile market conditions. But opinions on how to do that are rife. Our latest report helps cut through the chatter.
Have you noticed how some pretty major mainstream product and service businesses are starting to talk like professional services firms?
Ask your clients what they are buying from you. If they answer “time”, then by all means continue to sell it. If they answer something else (and it will be something else), learn to sell that instead. Enough said.