Muzeview research shows that law, accounting and consulting firms are missing the opportunity to deliver industry focused insights on the economic crisis. 56% of all marketing communications and thought leadership material on the economic crisis is non-industry specific and the majority of industry specific content is focused on the financial services sector. Other industries are hurting too – firms that can give those industries some “focused” attention will likely be welcomed!
Source: Muzeview LLC: Analysis of Marketing Communications Activity of Leading Professional Services Firms (Sep ’08 – Jan ’09)
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