This is a free excerpt of a hot topic update from our PracticeView monitoring service. Click here to learn more or subscribe to PracticeView.
Background
Consumers have grown to expect easy access to paying their bills, shopping, and otherwise managing their money from the convenience of their laptops and smartphones. Retailers, banks, and even mobile companies need to be one step ahead of the customer’s demand, or they could find themselves out of the competition entirely. Tech-savvy companies are optimizing their sites for the mobile customer and reaching out via social networking and flash sites. Customers are looking for convenience, quality service, and efficiency – and mobile shopping must deliver.
Implications
Subscribers to our PracticeView monitoring service receive detailed commentary on the implications of this trend and/or emerging news.
Client Discussion Points
Below is an example question which subscribers of our PracticeView monitoring service receive. This type of question can become a talking point to be used by your firm and its professionals to stimulate discussions with clients and/or prospects.
- Once the company has begun to successfully engage consumers with its brand via mobile devices and social media, how are the consumers supported in all aspects of that relationship?
Resources & Commentary
Subscribers receive a number of direct links to interesting/authoritative articles on a particular topic and/or trend. Below is an example of a direct link which subscribers of our PracticeView monitoring service receive.
- MarketWatch – Survey Reveals Businesses Not Ready to Meet Consumer Demand for Mobile Shopping Services
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