About PracticeView

Overview

PracticeView™ monitors and analyzes the marketing and thought leadership activities of over 185 professional services firms (including the AmLaw 100) to provide in-depth and timely analysis of the issues and trends those firms believe are important to their clients.

PracticeView™ tracks information about the marketing communications outputs of these firms in a detailed database. The database currently holds information on over 160,000 items tracked since the beginning of January 2009. The database is updated daily.

Five Key Reasons for Using PracticeView™

1. Understand Hot Issues
2. Discover Marketing Activity
3. Analyze Emerging Trends
4. Profile Your Competitors
5. Monitor Marketing Activity

Information Delivery Options

PracticeView™ intelligence can be received or accessed in a variety of ways:

• RSS feeds
• E-mail Alert updates
• Monthly Trend Reports
• Webinars
• Portal Access

Data Analysis

PracticeView™ data is analyzed by the following dimensions:

• Firm
  • PractiveView™ is currently tracking the marketing activities of over 190 Professional Services Firms:
  • 20 CPA Firms
  • AmLaw 100 Law Firms
  • 12 European and Asian Law Firms
  • Over 45 Consulting Firms – Technology, Strategy, Financial, Operations, Human Capital
• Date
  • PracticeView™ captures the publication or event dates
• Industry
  • PracticeView™ uses the Industry Classification Benchmark schema. Government and Non-Profit sectors are also tracked.
• Business Topic
  • PracticeView™ categorizes articles against over 170 business topics in the following major categories:
    • Strategy & Markets
    • Management
    • Finance
    • Legal
    • IT
    • Human Capital
    • Sales & Marketing
    • Operations
• Geography
  • PracticeView™ categorizes articles against US state, country and/or region
• Professional
  • PracticeView™ records the name of professionals related to specific marketing outputs, e.g. article authors, conference speaking, and media quotes.
• Publication or Event Type
  • PracticeView™ analyzes marketing items by 30 different types ranging from white papers to surveys and webinars to podcasts.