Law firms need to keep on the ball with their Web visibility strategy, constantly finding ways to attract eyeballs to their Web sites, and to keep in the swim of discussions on blogs and social media sites. That’s the conclusion from Muzeview Research LLC, a competitive intelligence services provider based in Montana that works with professional services firms.
Muzeview released its March 2009 Muzeview Law Firm Web Presence Index™, ranking the AmLaw 100 law firms against one another according to the strength of their presence on the World Wide Web.
The Index, which is updated monthly, shows a remarkable amount of volatility among the law firms, in terms of moving up and down the ranking from month to month.
For example, Fulbright & Jaworski, the Houston, TX-based firm, moved from number 22 in the Muzeview Web Presence February ranking, to number 6 in March. The firm’s Web site during March showed a high rate of “stickiness” – the number of pages an individual visitor to the Web site examines, and how long they stay at the site overall.
“Law firms really need to stay on top of their Web presence, and keep abreast of topics that interest their target audience,” said Paul Gladen, president and founder of Muzeview Research LLC. “It’s been notable how much law firms have moved around on the Index in the few months that we’ve been tracking them. Clearly, constant effort is required to stay ahead in this new world of social media, blogs, and purely online news services.”
While the Muzeview Index measures size and stickiness of the firms’ own Web sites, rankings are also adjusted according to the firms’ visibility in industry blogs and on topic-related Web searches.
The overall scores from the top 100 firms were as follows:
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Learn more about the Muzeview Web Presence Index™.
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