Muzeview LLC, a competitive intelligence services provider working with professional services firms, has released its January 2009 Muzeview Law Firm Web Presence Index™, ranking different law firms against one another according to the strength of their presence on the World Wide Web. The updated index includes figures for the full AmLaw 100 for the first time.
The Index, which is updated monthly, once again shows a number one ranking for Jones Day, the Cleveland, OH-based firm that ranks number 4 on the AmLaw 2008 list. Holland & Knight, based in New York, came in at number four on the Muzeview Index, showing online visibility way above its AmLaw 2008 ranking of 41. Alston & Bird, based in Atlanta, GA, ranks 54 on the AmLaw 100 table, but comes in at number 6 on the Muzeview Index.
While the Muzeview Index measures size and stickiness of the firms’ own Web sites, rankings are also adjusted according to the firms’ visibility in industry blogs and on topic-related Web searches.
“A Web presence used to mean a Web site – one that serves as an information resource, a branding device, a relationship channel and a recruiting tool. Today, even the very best sites are only a part of what it takes to get found and stand out on the Web,” said Joe Walsh, Principal at Greenfield Belser, a professional services marketing firm based in Washington, D.C.
Simple Web site size, or even traffic across the firm’s site, is not the end of the story, as the Index attests. Troutman Sanders, an Atlanta-based law firm with an AmLaw ranking of 75, for example, scored high on Web site “stickiness” (or how many page visits per visitor), but low on mentions in law-related blogs, and in its presence on professional networking sites such as LinkedIn, giving it an overall ranking on the Muzeview Law Firm Web Presence Index of 24, according to January figures.
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Full January 2009 results are available.
The Muzeview PSF Web Presence Index™, which is updated monthly, helps firms competitively evaluate the return on investment they are generating from their web activities and associated marketing and recruitment activities. The Index evaluates not just a firm’s Web site but the links, references and discussions about the firm that occur across the web in business and social media, references sites and search results.
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