This is a free excerpt of a hot topic update from our PracticeView Monitoring service. Click here to learn more or subscribe to PracticeView.
Background
The FTC is taking a second look at the consumer protection guide that addresses importing advertising disclosure rules into the online context. With the emergence of social media, behavioral advertising, and mobile apps, a lot has changed since the initial publication of these “dot com disclosures.”
Implications
Subscribers to our PracticeView Monitoring service receive detailed commentary on the implications of this trend and/or emerging news.
Client Discussion Points
Below is an example question which subscribers of our PracticeView Monitoring service receive. This type of question can become a talking point to be used by your firm and its professionals to stimulate discussions with clients and/or prospects.
- Are clients formatting online content in a “clear and conspicuous” manner via the variety of devices available to consumers?
Resources & Commentary
Subscribers receive a number of direct links to interesting/authoritative articles on a particular topic and/or trend. Below is an example of a direct link which subscribers of our PracticeView Monitoring service receive.
- Morgan Lewis – FTC Invites Public Comments on the Revision of the “Dot Com Disclosures” Business Guidance Document
Click here to learn more or subscribe to PracticeView.
Comments on this entry are closed.