Common Practice #1 Publish thought leadership based on practitioner suggestions Best Practice #1 Develop thought leadership informed by market intelligence Have you ever encountered a situation where the decision to mobilize marketing resources, and spend significant marketing dollars on a thought leadership initiative has been based on nothing more than one individuals suggestion, idea (or [...]
{ 2 comments }
Print This Page
If you have ever wondered whether professional services buyers really use the web to help determine which firms and professionals to work with, then look no further than the recent webcast from The Brand Research Company and Greenfield Belser on “Finding & Choosing Professionals on the Web” (you can watch a recording of the webcast [...]
{ Comments on this entry are closed }
Print This Page
Tim Parker at The Bloom Group points out that Gartner have finally woken up to thought leadership – but have got the definition wrong: Gartner defines thought leadership as: “The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a [...]
{ Comments on this entry are closed }
Print This Page
Social Media is a hot topic in professional services marketing. And ROI is a hot potato in marketing, period. Put the two together and you end up with burning questions like “What’s the ROI of Social Media?” Michelle Golden argues, skilfully, that it’s the wrong question. You should focus on the ROI of marketing initiatives. [...]
{ Comments on this entry are closed }
Print This Page
Latest PracticeView™ Alerts
