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Real World Clients Are Looking For You In The Digital World

March 4, 2010

If you have ever wondered whether professional services buyers really use the web to help determine which firms and professionals to work with, then look no further than the  recent webcast from The Brand Research Company and Greenfield Belser on “Finding & Choosing Professionals on the Web” (you can watch a recording of the webcast [...]

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Thought Leadership Defined…..or not.

February 22, 2010

Tim Parker at The Bloom Group points out that Gartner have finally woken up to thought leadership – but have got the definition wrong:
Gartner defines thought leadership as:

“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product [...]

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Social Media & Marketing ROI

February 17, 2010

Social Media is a hot topic in professional services marketing.  And ROI is a hot potato in marketing, period. Put the two together and you end up with burning questions like “What’s the ROI of Social Media?”
Michelle Golden argues, skilfully, that it’s the wrong question.  You should focus on the ROI of marketing initiatives.
My take, [...]

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Web Presence Matters

February 15, 2010

Our friends Burkey Belser and Sue Allison over at Greenfield Belser & The Brand Research Company will be presenting research results on how professional services buyers use the web to inform their decisions about which professional services firms to work with.
If, like us, you think your firms web presence matters we’re sure this webinar will [...]

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Teach Clients & Prospects to Hire You

February 12, 2010

If an educated consumer is your best customer (as one New York retailer likes to say), Wilson Sonsini’s recent launch of its online CLE program (hat tip “Strategic Legal Technology“) is a clever move.
Certainly making your clients look smart is something they are likely to thank you for.  Demonstrating your expertise in the process helps [...]

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Thumbnail image for “Now Starring…”. Professional Services Joins The Media Business

“Now Starring…”. Professional Services Joins The Media Business

January 10, 2010

Lawyers.
Accountants.
Consultants.
They’re professionals. They’re smart. Their expertise is important, but their work is often done behind the scenes; helping clients make tough decisions and navigate complex issues.
At least, until they woke up one morning and discovered they’re in the media business. Okay, they’re not polishing their dance routine for American Idol, or being [...]

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Rising Health Care ….. Coverage

January 10, 2010

We all know about rising Health Care costs, but that’s not the only aspect of Health Care on the rise as our chart above shows. Our PracticeView data shows the upward trend in discussion of Health Care policy issues by leading law, accounting and consulting firms during 2009.
Of particular note is the increased participation [...]

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"Thought Leadership" Muddies the Water for Thought Leadership

October 19, 2009

Chris Koch over at ITSMA (the IT Services Marketing Association) suggests that “Thought Leadership is Dead“. While I wouldn’t go that far (indeed many professional services firms are still producing high quality, research based content that would meet the standard of thought leadership) I certainly agree that the term “thought leadership” has been used [...]

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“Page Not Found” – Is your website costing you client leads?

June 2, 2009

We spend a lot of time on law firm and other leading professional services firms websites as part of our research activities.
During our online travels we’ve noted some relatively basic issues from the “user” perspective that at best are putting firms in a bad light and at worst are losing those firms potentially high value [...]

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Thumbnail image for It’s 10am. Do you know who’s talking to your clients?

It’s 10am. Do you know who’s talking to your clients?

May 27, 2009

It’s every professional’s nightmare, the frightening thought that your client is talking with a professional from an arch-rival firm. The last thing you want is some other attorney, consultant or CPA telling your clients (or your targets for that matter) just how their firm’s expertise, insights and services can help solve the client’s number [...]

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