Client First Thinking™ is doing the things that all of the research says clients want you to do! They are looking for professional advisors that understand their business, understand their industry, and proactively bring insights and ideas about how to help them be more successful.
How do professional services firms, and law firms in particular, think about and approach thought leadership? Paul Gladen has recorded a series of video interviews to gain some insights into that question.
One of the primary benefits of an industry focus is to differentiate the firm and build relationships by showing clients and prospects that you know something that they (and your competitors) don’t know – but there needs to be a process for developing and sharing industry insights.
You can’t really call your firm industry-focused if you haven’t defined what that means and don’t have the mechanisms in place to ensure your professionals can live up to the statement. However, making industry expertise a reality can be achieved in a structured and organized way by defining and using industry competency models.
Does your content, whether in alerts, newsletters, blog posts or any other format, provide valuable insights that help client’s succeed? Or is it just news?
Are law firm websites a thing of the past? We joined two Legal Marketing Association members to tackle the question of whether law firm websites are a thing of the past and should be replaced with blogs.
Does your firm organize and assign all or some of its professionals into industry teams? Learn how to organize your industry team for maximum impact.
In this 19 minute podcast, Chris Aitken and Jeff McKay (CEO of Prudent Pedal) debate whether professional services firms routinely squander their business development investments. Specifically we explored how and why firms that are focused solely on lead generation risk squandering their marketing investment and sub-optimizing their business development efforts. We then explained the benefits of applying lead nurturing techniques in services firms.
In this 18 minute podcast, Paul Gladen and Jeff McKay (CEO of Prudent Pedal) share their insights into effective content-led marketing and business development for professionals services.
It’s been said that you probably have to be a little bit crazy to work in the world of professional services marketing. But given there’s room between “a little bit crazy” and “full blown insanity”, and with Einstein’s famous quote in mind, we were wondering what professional services marketers plan to do differently next year, with the goal of achieving different (and hopefully better!) results?