Does your Firm understand how much importance clients place on industry knowledge and does your firm measure clients’ perceptions of your firm’s industry knowledge and expertise?

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This month, in our continuing series on building and growing industry focused practices, we explore the question of how to assess the strength of your industry practice relative to competitors and best practice professional services firms.

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A smart grid adds monitoring, analysis, control, and communication capabilities to the electricity supply chain. This promotes efficient and economic energy usage by informing the customer exactly how much electricity they are using on a real-time basis.

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During challenging economic times, not-for-profit organizations experience further struggles in raising funds. Rather than emphasizing individual agency brands and programs, support may be best leveraged by identifying core issue and causes, championing a movement to create a vision and goal for change.

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Thumbnail image for M&A for Asset Managers

M&A for Asset Managers

January 23, 2012

As the global economy has begun to turn around and lending terms are becoming more flexible, private equity and corporate capital have become more readily available, and investors are looking for deals. Asset managers are beginning to feel the pressure to get back into the game.

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Attorneys Talking to Clients: 2011

January 18, 2012
Leading law firms invest a lot of time and money trying to talk to clients and prospects – in print, online, at conferences and in the media. But being heard can be difficult when everyone is talking at once.
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Thumbnail image for Opportunities in Healthcare

Opportunities in Healthcare

December 5, 2011

Business is booming in the healthcare industry, with 76% of the Fortune 50 in the industry or with a health division. More and more businesses are turning to the US health system as an opportunity for innovation, differentiation, and profits.

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Thumbnail image for Using Analytics to Mitigate Banking Risks

Using Analytics to Mitigate Banking Risks

December 5, 2011

Banks are faced with unprecedented challenges with regard to the current economy, as well as with increasing regulation and oversight. The industry needs to better understand this environment to effectively manage risk and drive performance.

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Promoting Innovation in Pharmaceuticals

December 5, 2011

Rather than short-changing research & development activities in light of shrinking budgets, pharmaceutical companies are looking to streamline their process for new product development.

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Thumbnail image for Retailers Looking to Holidays to Lift Their Spirits

Retailers Looking to Holidays to Lift Their Spirits

December 5, 2011

Holiday shopping surveys are predicting cautiously optimistic returns. Today’s consumer is more likely to shop around for the best value, and e-commerce sales are becoming increasingly important to retailers’ success.

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Thumbnail image for Automotive Companies Driving to Success

Automotive Companies Driving to Success

December 5, 2011

Businesses across the auto industry must become increasingly strategic to remain competitive in developed and emerging markets.

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Thumbnail image for Manufacturers Look to the U.S.

Manufacturers Look to the U.S.

December 5, 2011

Manufacturing companies are beginning to bring offshore operations back to the U.S. as they reconsider their cost and risk models. American manufacturers have a competitive advantage over Asia, South America, and Europe with access to automated production technology.

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Thumbnail image for Reaching Mobile Customers – Across the Industries

Reaching Mobile Customers – Across the Industries

December 5, 2011

Consumers have grown to expect easy access to paying their bills, shopping, and otherwise managing their money from the convenience of their laptops and smartphones. Retailers, banks, and even mobile companies need to be one step ahead of the customer’s demand, or they could find themselves out of the competition entirely.

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Business Interruption Insurance Coverage

December 5, 2011

Earthquakes, tornadoes, flooding, and – this past summers – Hurricane Irene have taken a toll on policyholders and insurers alike.

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Construction Fraud

December 5, 2011

More than ever, companies are looking to their bottom line: How can they achieve greater profit? In a struggling economy, the reality of fraud becomes more prevalent – whether it shows up in corruption/ conflicts of interest, misappropriation of assets, or fraudulent financial statements.

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Thumbnail image for Which Industries Should You Focus On?

Which Industries Should You Focus On?

November 11, 2011

Our previous post (“Does Industry Focus Matter?”) presented rationale for why we believe industry focus can deliver benefits to both clients and firms. This post addresses question number two in our fifteen question series, “Has the firm made strategic decisions about which industries to target and focus on?”

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Thumbnail image for Gas vs. Wind: Is There Really a Conflict

Gas vs. Wind: Is There Really a Conflict

August 11, 2011

Whether continuing to rely upon established power generation or developing alternative energy sources, developed and emerging markets alike are dependent upon power to operate their businesses.

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Thumbnail image for HIPAA and HITECH Privacy Breach Notifications

HIPAA and HITECH Privacy Breach Notifications

August 9, 2011

HHS has proposed significant changes to HIPAA and HITECH standards. Over the next 18 months, 150 privacy and security compliance audits will be conducted.

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Social Media and Networking Policies

August 9, 2011

The rise of social media usage for business purposes has introduced greater risks to privacy and compliance.

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Thumbnail image for Financing Renewable Energy

Financing Renewable Energy

August 9, 2011

Corporate investors are increasingly seeking opportunities in the cleantech sector, financing development of wind, solar, biomass, and geothermal energy.

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Thumbnail image for Does Industry Focus Matter?

Does Industry Focus Matter?

August 8, 2011

Does industry focus matter for professional services firms? Research suggests it matters greatly to clients and that can result in payoffs for firms that develop a strong industry focus.

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Thumbnail image for Positioning Aerospace for What’s Ahead

Positioning Aerospace for What’s Ahead

August 8, 2011

Things are looking up for commercial aerospace manufacturers – global M&A is at a 30-year high, passenger and freight traffic is expected to grow, and production of single-aisle aircraft is anticipated to increase.

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Dot Com Disclosures

August 8, 2011

The FTC is taking a second look at the consumer protection guide that addresses importing advertising disclosure rules into the online context. With the emergence of social media, behavioral advertising, and mobile apps, a lot has changed since the initial publication of these “dot com disclosures.”

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Thumbnail image for Assembling a Strategy for Manufacturers

Assembling a Strategy for Manufacturers

August 8, 2011

Manufacturing companies are seeking innovative ways to respond to economic demands and other challenges. Leaders are looking toward tightening cost management processes, while simultaneously addressing the ever-widening skills gap in the emerging workforce.

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Thumbnail image for How Industry Focused is Your Firm?

How Industry Focused is Your Firm?

June 20, 2011

Most professional services firms will make a claim to being industry focused. Their websites will list the industries they serve, may identify industry practice leaders and experts and feature industry focused thought leadership and events.

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Thumbnail image for Survey – Social Media in Professional Services

Survey – Social Media in Professional Services

June 20, 2011

I know that social media remains a hot topic for professional services firms. A good friend, and former colleague of mine, Tim Haveron Jones, is currently running a “Social Media in Professional Services” survey, via his blog “The Masala Principle“. Tim is based in the UK and has held marketing and business development roles with [...]

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Thumbnail image for Hot Topic: Class Action Waivers: AT&T Mobility LLC v. Concepcion (May 2011)

Hot Topic: Class Action Waivers: AT&T Mobility LLC v. Concepcion (May 2011)

June 20, 2011

On April 27, 2011, the Supreme Court of the United States ruled that consumers are bound by arbitration clauses barring class actions, preempting California state law. This judgment is being met with mixed reactions across the corporate and legal world.

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Thumbnail image for Hot Topics: Japanese Disaster Recovery (April 2011)

Hot Topics: Japanese Disaster Recovery (April 2011)

May 10, 2011

Hot Topic briefing that examines the global impact on supply chains from the earthquake and tsunami that struck Japan on March 11, 2011.

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Thumbnail image for What’s Your Elevator Question?

What’s Your Elevator Question?

April 15, 2011

What questions are you asking your clients and prospects?

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Thumbnail image for Ouch! Bad News for Law Firm Alerts & Newsletters

Ouch! Bad News for Law Firm Alerts & Newsletters

January 20, 2011

Are Law Firm Alerts and Newsletters falling on deaf ears?

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Thumbnail image for Missed Opportunities – Squeezing More Value Out of Your Marketing Activities

Missed Opportunities – Squeezing More Value Out of Your Marketing Activities

January 19, 2011

A little additional work can drive far greater returns for firm marketing outputs and activities.

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Thumbnail image for Understanding Client & Prospect Issues & Preferences

Understanding Client & Prospect Issues & Preferences

January 18, 2011

The folks at ITSMA have shared a simple and powerful example from GE Healthcare of the power of understanding what issues clients and prospects are focused on and how they want to engage around those issues when it comes to thought leadership marketing. It can be challenging trying to figure out which issues to focus [...]

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The Case for Video

January 17, 2011

The case for using video in professional services marketing just received a shot in the arm from Google and Forbes Insights.  A survey of 300 Senior Executives found the following: Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year [...]

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Thumbnail image for What Do You Know?

What Do You Know?

January 17, 2011

At the heart of effective marketing for professional services firms is showcasing your (or your firm’s) expertise as it relates to issues and challenges that clients and prospects are grappling with. What better way to do that than to share your knowledge in answering real questions from real business people? Kevin O’Keefe discusses the opportunity that [...]

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Latest Banking & Securities Developments: White Collar Crime

November 1, 2010

Latest banking & securities white collar crime developments during the past 30 days.

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Latest Banking & Securities Developments: Governance & Risk

November 1, 2010

Latest banking & securities governance and risk developments during the past 30 days.

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Latest Banking & Securities Developments: Capital Markets

November 1, 2010

Latest banking & securities capital markets developments during the past 30 days.

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Latest Banking & Securities Developments: Economic & Market Trends

November 1, 2010

Latest banking & securities economic and market developments during the past 30 days.

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Latest Banking & Securities Developments: Litigation

November 1, 2010

Latest banking & securities litigation developments during the past 30 days.

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Latest Banking & Securities Developments: Public Policy & Government Relations

November 1, 2010

Latest banking & securities public policy and government relations developments during the past 30 days.

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