Does your Firm understand how much importance clients place on industry knowledge and does your firm measure clients’ perceptions of your firm’s industry knowledge and expertise?
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This month, in our continuing series on building and growing industry focused practices, we explore the question of how to assess the strength of your industry practice relative to competitors and best practice professional services firms.
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Leading law firms invest a lot of time and money trying to talk to clients and prospects – in print, online, at conferences and in the media. But being heard can be difficult when everyone is talking at once.
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Our previous post (“Does Industry Focus Matter?”) presented rationale for why we believe industry focus can deliver benefits to both clients and firms. This post addresses question number two in our fifteen question series, “Has the firm made strategic decisions about which industries to target and focus on?”
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